Business innovation – products in the digital transformation.

With increasing automation and new digital technologies, industry is changing at a speed rarely seen before. Completely different solutions are emerging that are significantly changing the processes and working methods of companies. This is already having an impact on many established customer-supplier relationships: Customers are reorienting themselves, new partners are coming into focus and long-standing relationships are often becoming less important.

Impulses.

The competitive cards are being reshuffled.

In order to secure their own customer relationships during this change, many companies are working hard to expand their expertise and find applications that will keep customers loyal to their company in the future. This often requires a major innovative step and means breaking new ground. On the one hand, the technological possibilities seem endless, on the other hand, they are mostly not today’s core competences.
The challenge is to find the right and feasible path in this area of tension.

With our experience, we can help you to take these new paths and

recognise the important changes and assess the pressure to act on your own business model,
drive forward the development of new solutions while keeping a realistic eye on the possibilities of automation and digital technologies,
test the new solution on the market before it is developed, thereby shortening the time to market and ensuring scalability and feasibility,
provide answers to the implementation in the company (changed sales, new business model, new skills and requirements, e.g. managing software development, data management, service level agreements) and
setting up the appropriate realisation – whether in-house or with partners.

If you would like to know what we have already achieved with our customers and would like to talk about how you can proceed, simply get in touch with us.

Contact.

Be Relevant. – New dates!

Be Relevant. The business innovation consultation hour.

One hour. Your challenge. Our experience.

What does it take to develop truly relevant services for target groups? How do you enter a new business field? How can new solution areas be opened up for innovation? You can book a free “Be Relevant” appointment directly here. We look forward to seeing what you bring to the table!

The current dates with Tom Laging:
(free of charge via TEAMS)

Dates

Future projects always break new ground.

New technologies, new products, new services, new target groups, understanding and exploiting unknown fields – that is what characterizes Business Innovation. The strategic challenges are many and varied, but there are typical situations in which we can help.

„The next big Thing“?

When a new innovation strategy is needed.

When products can only be minimally improved, gaps in the product range have been closed and the limits of what is technically possible have been exhausted, the question often arises: what do we do now? In this situation, an organization needs a new big picture that shows it where and how it can tackle the next big innovations and fields. Rebalancing target groups and fields, thinking consistently from the market, transferring the major issues of the target groups into feasible development tasks and opening up new solution spaces are the decisive levers for developing effective innovation strategies.

We would be happy to show you personally how we set up such “incubator projects” and how our clients benefit from them.

Lack of market success: “Product seeks market”

When a lot of ressources and energy have been invested in the development of a new product or technology, but market success has not materialized.

The product has a surprisingly difficult time on the market, customers do not recognise the added value, marketing is difficult and the sales department gives the product a wide berth. Doubts then often arise as to whether the product can even have the hoped-for impact. On the other hand, everything speaks in favour of the new product and its potential – writing it off as a flop is unacceptable.
We experience this situation time and again. In most cases, the original idea is really good and convincing, but at some point the realisation has stalled.

We are happy to show you live how we proceed in such cases, how we re-match services and target group and thus help the product onto the market through small but decisive strategic adjustments.

Taking off: “Putting horsepower on the road”

If new fields do not scale.

Establishing new business areas requires high investments that must be worthwhile. However, these fields often don’t get off to a good start: there are individual successes, but it doesn’t scale, the critical mass is not reached and the organisation doesn’t get the horsepower on the road.
Especially in a new field, the complexity of new target groups, new services, different market rules and competitors is so great that the right business model, the common thread of the project, often gets lost in day-to-day business.

We will be happy to show you in person how we get new fields back on track, refocus market orientation, sharpen differentiation from established solutions and thus launch the new field with an effective business model.