Future-proof innovations.
Innovation is at the top of the strategic agenda for many companies. This is because the pressure is high – on the one hand, to escape the competition, which is making products and services increasingly interchangeable. And the task of remaining relevant to customers whose needs and challenges are shifting noticeably.
Improved successor generations are usually no longer sufficient for these framework conditions.
Innovations must be relevant – for the market and for the company.
They must solve a real problem. One that really hurts customers. One that occurs frequently enough to scale rather than solve niche problems. And they must stand up to existing solutions – be better than what’s already out there.
What they must not be: an end in itself.
However, this happens quickly, especially with digitalization projects. To avoid this, it is important to quickly and precisely identify the really relevant problems. To put them in the right context. And to assess their potential – for the market and for your own company. Because only then can a business model be developed that enables high-margin sales.
We have a lot of experience in asking the right questions – and finding the best answers.
Innovations need speed.
Nothing slows things down more than day-to-day business, ongoing customer projects or acute problems. The momentum is quickly lost, sand gets into the gears and identification drops. What has been built up until then is in danger of fizzling out: Time, energy, money. And the competitors don’t wait.
What helps is a clearly defined innovation corridor.
And a structured, rapid evaluation – for example using business case simulations. This means that only those concepts with real market potential are pursued. And ideas that do not pay off are stopped in good time before they become expensive.
We have a lot of experience in using creative processes that combine new ideas and rapid validation, thus enabling the necessary speed.
Innovations need the right technologies.
Automation and new digital technologies are changing the industry at an enormous speed. They open up completely new approaches to solutions – and put processes, working methods and established business models to the test.
For innovation, this means that we need to take a broader view.
The focus is shifting to processes and technologies. The catch is that new technologies often make a solution very complex for customers to implement – and therefore lose considerable market potential.
We are happy to use our experience to help you develop disruptive and creative marketable solutions.