Successful new business is the result of smarter strategies and better tools.
The acquisition of large new customers in particular is under increasing pressure.
Established markets are becoming tighter, new providers are acting faster – competition for attention and orders is intensifying. If you want to be successful in this environment, you need more than just a good product. The right groundwork, a convincing sales pitch and a focus on the really relevant customers are crucial.
Successful new business requires good preparation.
If you want to get through to important customers, you need more than just a good offer.
It is crucial to recognise relevant connection points, develop effective door openers and find the right approach. And to do this individually – depending on the cluster, sector or company. It’s about showing that you really have something relevant to contribute.
The methodology is always the same, but the implementation is specific.
And if you work carelessly here, you will feel the consequences immediately.
We will be happy to show you what is important for the right preparation.
A convincing sales pitch makes all the difference.
Anyone who goes to a new customer without a clear message is selling themselves short. Actually banal – and yet everyday life. Instead of relevant content, generic statements about quality, performance and commitment often dominate. Or the presentation is purely technical.
It remains unclear what makes the company special, why the solution is a perfect fit for the target group – and what potential it really harbours. But this creates neither enthusiasm nor conviction. And the opportunity to address individual situations or specific entry points remains unutilised.
We will be happy to show you how to structure a sales pitch that really convinces.
Take a focussed approach.
New business is not just about more customers, but about the right customers: those who really contribute to the company’s success.
If you try to sell everything to everyone, you will get bogged down and get lost in the market noise. The decisive factor is the right matching – the ability to formulate a suitable, relevant offer for selected desired customers.
This requires a deep understanding – of the specific challenges of the target customers and of your own value proposition. This allows new business to be focussed on the decisive clusters.
We will be happy to show you what really matters when it comes to matching.
We will be happy to show you what really matters when it comes to matching.